Maggie Masetti is the NASA Social Media Lead and Web Site Manager for the James Webb Space Telescope mission. She writes science content for use on multiple platforms, and is always look for new and interesting ways for NASA to engage with the public. One she is most proud of are Webb's multiple art initiatives. She organized a 2016 Artist Event, which became a 2017 art exhibit and an ongoing social media JWST-inspired art campaign with over 500 web gallery submissions. For Webb's launch in 2021, Masetti co-created the Unfold the Universe art campaign, which asked the public to submit photos or videos of themselves and their art, inspired by what they thought Webb would discover. Submissions from this campaign were featured in the launch broadcast.
For their intense 10-month social media campaign, which spanned from the run up to launch in 2021 to first images in July of 2022, her team won the Webby People's Voice award in 2023 for Social Media/Education & Discovery (Campaigns), and were an honoree in Social Media/Education & Discovery. She and Isabelle Yan also won two Robert H. Goddard awards in 2023 for this work.
She has previously done web development and education/outreach for missions including Suzaku and the Rossi X-ray Timing Explorer, for the Astrophysics Science Division (NASA Blueshift), and the Laboratory for High Energy Astrophysics. During a stint in Earth Science, she worked on the "Echo the Bat" and "Amelia the Pigeon" education/outreach projects, as well as on web development for the Hydrospheric and Biospheric Sciences Laboratory, and the Laboratory for Terrestrial Physics.