Gravitational Astrophysics Laboratory
Sciences and Exploration Directorate - NASA's Goddard Space Flight Center

Press Release 4/18/06

Press Release 4/18/06

Press Coverage

Radio

TV coverage (4/19/06 analysis)

Yesterday's media telecon generated significant attention in local broadcast markets across the country. Our video monitoring report, which samples close captioning information for selected markets, picked up fifteen stories.

All of the stories were short "voiceovers" covering the highlights for the story and likely incorporated a few seconds of footage from the Video News Release uplinked via NASA-TV.

Both ABC and NBC fed the story to their broadcast affiliates. ABC included the tease as part of its morning daybook.

Local broadcasts of this story are estimated to exceed 40 with an audience in excess of 2.5 million.

Liz Smith and Stefanie Misztal produced the video file and worked with Sylvia Stoyanova and Lynn Jenner on the portal site.


Markets and sample close caption information from our report:
  1. Market: Providence. RI-New Bedford. MA [PV] [51] HUT: 639,590 DMA%: 0.58 Date: 04/19/2006 Time: 6:00am Aired On: WJAR Affiliate: NBC Show: Newschannel 10 Sunrise 6:00AM Estimated Audience Number: 46,423 | Estimated Publicity Value: $2,101.56 Up next, nasa figures out a mathematical problem so complex it kept crashing their computer programs. Well show you what they found out about black holes. 6:37 A.m. 06:38:19.07 Scientists been trying for a nasa scientists been trying for a while to determine what will happen when two black holes merge. It was so complex the equations kept on crashing their computer programs. Newly designed software allowed them to create these images. Wow, cool, stuff you really cant beat science for cool stuff (TRT=01:13)
  2. Market: Sioux City. IA [SX] [143] HUT: 156,950 DMA%: 0.142 Date: 04/19/2006 Time: 6:00am Aired On: KCAU Affiliate: ABC Show: Channel 9 Eyewitness News Morning Estimated Audience Number: 2,224 | Estimated Publicity Value: $100.68
  3. Market: Albany-Schenectady-Troy. NY [AL] [55] HUT: 552,250 DMA%: 0.501 Date: 04/19/2006 Time: 5:00am Aired On: WNYT Affiliate: NBC Show: NewsChannel 13 Early Today Estimated Audience Number: 6,528 | Estimated Publicity Value: $295.52 And, a black hole breakthrough for nasa scientists. It revolves around new software, allowing the scientists to simulate the gravitational waves of merging black holes. In the past, the math calculations involved, based on einstein's theory of relativity, were too complex and often caused computers to crash (TRT=10:00)
  4. Market: Dallas-Ft. Worth. TX [DF] [7] HUT: 2,336,140 DMA%: 2.12 Date: 04/19/2006 Time: 5:00am Aired On: KXAS Affiliate: NBC Show: NBC 5 Today at 5 AM Estimated Audience Number: 53,641 | Estimated Publicity Value: $2,428.32 05:21:01.32 NASA scientists are looking into a black hole break through. A software that looks at the black holes. Before it was too complex and often caused computers crash (TRT=00:14)
  5. Market: Cable [CA] Date: 04/19/2006 Time: 2:30am Aired On: ESPT Show: Wire to Wire Estimated Audience Number: 85,956 | Estimated Publicity Value: $3,891.22
  6. Market: Augusta. GA [AG] [115] HUT: 245,590 DMA%: 0.223 Date: 04/18/2006 Time: 11:00pm Aired On: WAGT Affiliate: NBC Show: NBC 26 News at 11 News Estimated Audience Number: 7,280 | Estimated Publicity Value: $329.56 23:12:17.49 Nasa scientists are celebrating what they call a black hole breakthrough. New software allows them to simulate the gravitational waves of merging black holes. In the past, the math calculations were too complex and often caused computers to crash (TRT=01:15)
  7. Market: Spokane. WA [SP] [78] HUT: 389,630 DMA%: 0.354 Date: 04/18/2006 Time: 11:00pm Aired On: KHQ Affiliate: NBC Show: KHQ News 11 at 11 Estimated Audience Number: 22,298 | Estimated Publicity Value: $1,009.43
  8. Market: Salt Lake City. UT [SC] [36] HUT: 810,830 DMA%: 0.736 Date: 04/18/2006 Time: 10:00pm Aired On: KSL Affiliate: NBC Show: Eyewitness News at 10 Estimated Audience Number: 122,291 | Estimated Publicity Value: $5,536.11
  9. Market: Fresno-Visalia. CA [FV] [56] HUT: 546,210 DMA%: 0.496 Date: 04/18/2006 Time: 5:00am Aired On: KFSN Affiliate: ABC Show: Action News AM Live Estimated Audience Number: 10,687 | Estimated Publicity Value: $483.80
  10. Market: Phoenix. AZ [PX] [14] HUT: 1,660,430 DMA%: 1.507 Date: 04/18/2006 Time: 5:00am Aired On: KNXV Affiliate: ABC Show: ABC15 News at 5:00 AM B'up Estimated Audience Number: 11,763 | Estimated Publicity Value: $532.51
  11. Market: Phoenix. AZ [PX] [14] HUT: 1,660,430 DMA%: 1.507 Date: 04/18/2006 Time: 5:00am Aired On: KNXV Affiliate: ABC Show: ABC15 News at 5:00 AM Estimated Audience Number: 11,763 | Estimated Publicity Value: $532.51
  12. Market: San Francisco-Oakland-San Jose. CA [SF] [6] HUT: 2,355,740 DMA%: 2.137 Date: 04/16/2006 Time: 6:00am Aired On: KGO Affiliate: ABC Show: ABC 7 News Sunday (1/2) Estimated Audience Number: 0 | Estimated Publicity Value: $N,/A
  13. Market: Los Angeles. CA [LA] [2] HUT: 5,536,430 DMA%: 5.023 Date: 04/11/2006 Time: 6:00am Aired On: KCBS Affiliate: CBS Show: CBS 2 News (3/4) Estimated Audience Number: 47,012 | Estimated Publicity Value: $21,28